Why Buy Gold?

Gold has stood the test of time as a reliable store of wealth, especially in unstable times. In fact, the “gold standard” was based on tangible value – arguably the same trusted value that gold, silver, platinum and palladium still have today.

Remember: A golden retirement starts with gold.

Some experts say you should guard against today’s volatile economic environment by lining your retirement and savings nest egg with gold and other precious metals. Here are some reasons you could consider including gold and other precious metals in your asset portfolio:

  • Just in the course of the 21st century, the price of gold has risen 300%, while the purchasing power of the dollar has declined by more than 25%

  • During inflation currencies can lose value, while precious metals have historically retained value.

  • Gold bullion is often seen as a potential hedge against inflation.

  • The value of precious metals is recognized across most cultures and geographies, making it essentially a borderless currency.

  • Help protect your wealth from economic crises, governments printing money, and uncertain times.

  • Precious metals are prized for their rarity and beauty today, as they have been throughout recorded history.

  • Wilshire Capital offers the expertise to help you make smart decisions about obtaining precious metals products and about building a diverse asset portfolio. We will help educate you about strengthening your portfolio, buying coins, and obtaining other precious metal products.

The Historically Rising Price of Gold

When President Nixon moved the United States off the gold standard officially once and for all in 1971 and introduced the fiat financial system, the price for one ounce of pure gold was a mere $35.

In the half century since that time, the price of gold has risen to well over $1800 per Troy ounce, as of December 2020. What other types of assets can you think of which have risen so much in the space of 50 years? While it may not retain that same torrid pace of appreciation over the next half-century, the fundamental appeal of gold prices throughout history is that they are expected to retain their value, even while assets, economies, and nations may suffer around them. In many people’s eyes, gold is relatively stable, it’s reliable, and if you don’t already have some in your portfolio, maybe you should consider it now.

Why Buy Gold?

In uncertain economic times, one thing has remained certain: gold always retains some value. Since the first Egyptian dynasty, gold has been revered for its beauty and intrinsic value. Five thousand years later, gold is still a trusted choice for wealth protection. Gold has stood the test of time as one of the world’s most valued assets.

Emerging economic powers such as Brazil, China, Russia, South Korea, India, and Mexico, are all purchasing tons of gold. Why? Gold is a time-tested way to protect and preserve a country’s wealth, and it’s no different for individual people with portfolios, who include gold for the very same reasons:


 Plan for your family’s future by managing the risk of your asset portfolio, and by including gold to help counterbalance inherently unstable paper assets and currencies


Help protect your assets, be prepared when times change, and the market becomes volatile.

Ways to Buy Gold


Whether you’re buying to diversify, help protect your assets, or both, there are numerous ways in which gold is made available for purchase:

Bullion Bars

Billion is gold in bulk form, and regularly traded on major markets.

Bullion Coins

Are struck from gold or other precious metals, and are sold with a markup for coin design and known provenance. They are valued by weight, and are usually legal tender in whatever country they’re minted in.

Numismatic, or Premium, Coins

These coins are valued by collectability, rarity, artistry, condition, age, and limited mintage, in addition to the value of the content metal.

Gold Bars & Rounds

South African Krugerrand

American Buffalo


Canadian Gold Maple Leaf

American Gold Eagle (bullion)

American Gold Eagle (proof)

Gold Indian Head Eagle ($10)

Liberty Head Double Eagle ($20)

Saint-Gaudens Double Eagle ($20)

Valcambi Combi Bars

Gold Polar Bear & Cub

Gold Twin Maples

Gold Gyrfalcon

Gold Twin Maples

Gold Rose Crown Guinea